Yet another excuse for overeating. Gain a couple hundred pounds, call it EFS and sign up for disability.
http://www.msnbc.msn.com/id/28794584/
For some people, just looking at tasty images of food is enough to make them want to eat.
Individuals who are more susceptible to cravings after smelling or seeing food ? even if they aren?t hungry ? have what researchers call ?external food sensitivity,? or EFS. In the new study, conducted by scientists at the British Medical Research Council, brain scans revealed how this food sensitivity influences people's eating habits.
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Calder suggested that his research validates concerns about the ways high-calorie and high-fat foods are marketed and advertised. Though banning Mrs. Butterworth from TV, as was done with cigarettes is unlikely, Calder and other researchers suggest some kind of government regulation of food advertising could ease the spreading obesity epidemic.






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